Niche Marketing Strategy...3 Easy Steps to Success!

Niche marketing strategy is a widely used term - and no one really knows what to do with it and how to implement it.Some think that a niche marketing strategy is to focus on less competitive less searched keywords for search engine optimization. But less competitive and less searched mostly means less profitable! But besides that can concentrating on less competitive keywords be a strategy?It sure is just a tool on your way to success but no strategy!what the heck is niche marketing?Niche marketing is to decide to which audience you talk - you segment the target audience and find a still profitable segment and focus on that.Example: Your favorite hobby is internet marketing and you want to use your knowledge to start a profitable internet marketing consulting business.Ask yourself the following question:Who is my customer?Everyone who is interested in earning money on the internet seems to be your audience.But this is sure no niche and there is no way to have a clear picture of the problems people face.You take an excel spreadsheet and write down all possible customers - important think of persons!Example:People who want to use internet marketing for starting their home business, or people who already started with internet marketing but had no success,...That would be a good start but you should even segment this a bit more:Now use the groups you already have and find segments in this group:What about offering a service to Consultants who have no internet marketing in their current marketing portfolio - but want to start to use it. Better focus it a bit more - segment the consultants - maybe use lawyers or tax consultants,...The last step is to segment the group you have found horizontally.The next step is to search for all the proplems the people in your segment face.Example: for your home based business owner who currently works in a day to day job - one problem will be how to start an internet business while working in my day to day job 8 to 10 hours a day.The lawyer on the other hand may want to use the internet to drive targeted customers to his practice 24 hours 7 days a week.As result you get an matrix of possible target customers and their problems.So now you can do ...You have a detailed layout what products you can produce and who is in need of that product. That makes your live a lot easier.And best of all ist that you will be able to use many products and resemble them for anothe niche as it will just take small changes.