Sunday, February 22, 2009

The Key to Wealth Accumulation

From the time Dan Kuschell was a child growing up in inner Detroit, he always wanted to play baseball. He thought sports would be his way out of poverty. His baseball wish came true, but ended in the first season due to an arm injury. With his career crushed, Dan decided to go back to school. He wanted to teach others.After coaching college baseball for two years, Dan Kuschell found himself in direct marketing, a career he never would have guessed to try because he's such a shy person. Over the course of about ten years, Dan attended over 100 seminars and took many home study courses to try to be the best he could be. He struggled for the first few years, but with the help of some mentors in the business, Dan became a highly successful direct marketer.The Prosperity Formula is a fundamental concept that Dan teaches to individuals and companies today. He uses only three simple questions: "What am I grateful for right now?", "What am I happy about right now?" and "What have I done well today?" Participants are told to write ten answers in the morning and night for each of the three questions.Dan Kuschell's group of businesses is doing over $20 million per year now. He applied the three questions and turned those into the "Three Pillars for Success". Those pillars are mindset, marketing mastery, and communication mastery. To have the proper mindset is key. You have to believe with all of your heart that you can do something big.The way to get started isn't always as simple as marketing an eBook, but the concept is somewhat the same. You have to start with something that costs very little (or nothing) to produce, something that is of great value to someone else, and sell it for a large profit. Whether it's a free list of quality email addresses you've accumulated, an inexpensive book, or an expensive training course, you have to have the right mindset, and you must market effectively.Dan's best marketing tool is a crazy idea that even he had a hard time using at first: giving away your best for free. Why would anyone want to do such a thing? How can you make money on lesser products when people already have the valuable one they want?The answer is database growth! When you give away something great, your database will grow very quickly and easily, and you'll have quality contacts. If you give away something of no value, people will assume you have nothing to offer them. When you give away your best, it will force you to keep brainstorming new profitable ideas for the future.Dan Kuschell has a program called Prosperity Based Living. With this program, people can take seven days out of their lives to learn about wealth accumulation, prosperity, and abundance. Like many others, you can turn your dreams into reality if you have the right tools: mindset, marketing mastery, and communication mastery.

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