In This Competitive Market Environment, Idea Generation Tactics

In this competitive market environment, idea generation is enhanced by three primary tactics. These tactics involve relaxation, interaction, and integration.Marketing is the first line of business for anyone who is self-employed. If you don't market well, you'll soon be looking for another employer.In today's competitive environment, it's hard to come up with new marketing ideas. Most marketing tactics are used over and over to the point that they are stale.When you spend all your time and mental energy on running your business, it's difficult to generate new marketing tactics. This article provides you with three ways to refocus your creativity and boost your marketing.In This Competitive Market Environment, Idea Generation Through Relaxation:If you are so busy running your business that you don't take time to do what relaxes you, then you are robbing yourself of new ideas that your subconscious wants to reveal.Worry and stress hinders your subconscious, but you can free its creativity by relaxing. So what relaxes you?I know that being outside relaxes me. So when I have a concern that my conscious mind can't seem to solve, I go outside. Trees, flowers, butterflies and birds reduce my stress, enabling my subconscious to work on the concern. It often provides me a solution in minutes.You need to relax if you want to generate ideas. So what relaxes you? Is it rocking a child, tinkering with your car, or just laying in the sun? Do it and you'll reap the rewards, as your relaxed conscious mind listens to your subconscious speak its creative ideas.Another way to channel your subconscious mind to give you innovative ideas is to go to bed with a concern for which you need a solution. Don't worry about it and keep yourself awake. Just tell your subconscious, "Tonight I need your help with ..."If you've never attempted to channel your subconscious mind before, it may take you awhile to get the ideas you seek. But be prepared with paper and pencil to write down the idea because it will eventually come if you continue the process.If you don't make a note of the idea when it comes, you may not remember it to implement it. It would be a shame to loose it.You don't want to loose any idea that could give you an advantage in this competitive market environment. So employ your subconscious mind to be your idea generator. It works cheaply, but provides great value.In This Competitive Market Environment, Idea Generation Through Interaction:The interacting process has long been accepted as a good idea-generating technique. From biblical times to the present mastermind trend, you'll find that many tactics for creating good marketing ideas include the interaction of two or more people.Many methods are available to harness the power of people working together to resolve a concern.Sometimes, using interaction is as simple as finding a good listener and telling them about your concern and what you see as possible solutions. Sometimes you speak great ideas, surprising yourself that they just came from your lips.In this competitive market environment, everyone in your business should be involved in creating solutions to business problems. Everyone brings a different perspective to the table. When all these perspectives come together in a safe environment to focus on marketing, creative ideas almost always surface.In This Competitive Market Environment, Idea Generation Requires Integration:The third major way to generate more and better marketing ideas is through integration.If you never look beyond your own business or industry for marketing ideas, you're cheating yourself of many good ones that you can easily adapt. But to do so, you have to know what other industries and businesses do to market themselves.Attending meetings where different types of businesses come together provides you with ample opportunity to learn the creative marketing ideas that other business owners use. Chamber of Commerce and similar meetings are as good for learning from each other as from formal presentations.You can also get loads of marketing ideas from a swipe file. Save all advertisements, publications, direct mail promotions and notes on broadcast commercials in this file. Then look at these items when you need inspiration for your marketing.Now don't let the term "swipe" mislead you. You don't duplicate the ideas. That would be stealing. But you specifically adapt ideas that you like for your business.Today's competitive market environment requires new innovative ideas. If your marketing is to be successful, you should constantly be seeking creative marketing ideas.Concluding RemarksRelaxation, interaction and integration enhance your ability to generate creative marketing ideas. So make it a point to regularly use all three, and you'll find that even in this competitive market environment, idea generation becomes a part of your regular routine.